It's a balancing act. Yes, you have to write, but then your genius isn't immediately discovered. I attended talks on queries, synopsis, and if there'd been a class - tap dancing. You have to grab an agent or editor's attention. The biggest buzz, of course, is social media.
In the olden days, you sent your handwritten manuscript via pony express and hoped for a return letter. Now you enter the tunnel to build a platform - blog, website, facebook, twitter. All promotion, all the time until someone sees your light. It's daunting, time consuming, and hard work.
Writers juggle day jobs, market themselves and their writing, keep abreast of media changes, and attend conferences to mingle with word nerds. Then it's time to hunker down in one's nest and write. Peer out once in a while to absorb nature, sunlight, fresh air, and fill the eyes, ears, and nose with material to splash onto the page. Rewrite, rewrite, rewrite and begin the process all over again.
See you at next year's conference -2/26 and 2/27/2011 - American Airlines Conference Center - DFW Writers are expanding the vision and hosting writer dreams.
(pictures once again from Morris Arboretum - my vacation glow only dims slightly)